Logo and Packaging Design
Complete brand development for a new line of products. The painted background and the white picket fence add a personal touch while representing a well kept family farm. The colour of the watercolour background and the blue rectangle is changed according to potato variety (Red, Yellow, Russet). The front of the bag offers good protection (opacity) while still using the transparency to showcase the product. The bags are designed to be easily converted for the US market if needed.